Copywriting

Copywriting

These are articles that assist copywriters, would-be copywriters and founders. Part of my 2021 fulltime contract was to educate the above regarding the intricacies and nuances of the trade. Hence I produced a variety of articles that focused on the different facets of copywriting.

My spec included creating awareness regarding how AI content generation could minimise potential copywriting problem areas, hence increasing productivity, hence saving time for target audiences.


Applying Science to Copywriting: 11 Psychological Techniques

Psychology is a scientific branch that you should consider utilising for your copy. Getting into your audience’s minds assists with their response to your words and prompts a call-to-action. Here are 11 psychological techniques you can use when applying science to copywriting: 01. Illusory Truth Effect This effect is one you can use to… read more


13 Top YouTubers for Copywriters: Watch & Learn

Video content is trending in the copywriting world right now, and numerous copywriters are making the most of this. In this article I will feature 13 Top YouTubers for Copywriters whose videos display valuable content that features prominently on YouTuberead more


LOL for Copywriters: 13 Tips & Guidelines for Writing Humorous Content

I’m not funny. Whenever I try stand-up comedy I end up sitting down. The simple truth is that you don’t need to be funny to write humorous content… and that’s no joke! So why would you want to produce humorous content anyway? What benefits would it provide? And how would you go about doing it? Here are 13 tips andread more


Research: The Most Important Skill in a Copywriter’s Arsenal

So you can write. You are empathetic, adept at storytelling and personalized content, and can generate 3000+ words a day. You have a persuasive edge that drives conversions. That’s all brilliant! But how much do you research?… read more


Be Prepared: 42 Potential Interview Questions and Tips for Copywriting Candidates

Copywriting is an increasingly competitive industry and, when you get that interview scheduled, it is important that you are as prepared as you can be. Here is a list of 42 potential interview questions and tips for copywriting candidates... read more


10 Benefits of Remote Copywriting: Work Better From Home

When COVID-19 forced agencies all over the world to send their copywriters home to work virtually, remote copywriting experienced a big moment. Whether you are one of the many freelancers (or now, agency copywriters) already working remotely or are possibly… read more


20 Top Copywriting Productivity Tips and Hacks: How to Get Things Done

It has been 22 years since the Australian film director, Baz Luhrmann, released his spoken-word single “Everybody’s Free (To Wear Sunscreen)”. Since then the track has become a self-help mantra for thousands of people worldwide. The point being made by bringing up this song in an article about productivity will be… read more


15 Necessary Tasks for Successful Freelance Copywriters: It’s Not All About the Copy

There’s a lot more to writing copy in the world of freelance copywriting. Any one of those successful freelance copywriters will tell you that it doesn’t start as a life of luxurious comfort, nor is it plain sailing. With freelancing comes the added stress of running a business and, even when you’re in a position to employ others, this… read more


13 Copywriting Podcasts to Follow in 2021

As copywriters we write a lot! At times it’s great to be able to leave the keyboard alone for a while in order to settle back and rest our fingers and eyes a little. Keeping up with the latest tips and tricks, or industry trends, for a while using another of our senses can make a world of difference to our creativity and, ultimately, our… read more


The 4P Formula for Persuasive Copywriting: Promise-Picture-Proof-Pitch

The 4P formula for persuasive copywriting is somewhat different to the traditional 4P Marketing formula – Product-Price-Promotion-Place. This version invariably forms part of the “Promotion” segment of the customary one so let’s investigate 4P in more detail… read more


Using the POWER Copywriting Method to Create Good Copy

Dean Rieck devised a simple and painless method to assist copywriters. When using the POWER Copywriting method to create good copy, he suggests incorporating 5 steps to ensure you make the most of your copywriting ability… read more


5 Copywriting Techniques to Increase Sales

Following on from our previous article on formulas, “5 Copywriting Formulas that Assist in Driving Conversions” here are another 5 copywriting techniques designed to help with sales… read more


5 Copywriting Formulas that Assist in Driving Conversions

There are a number of available copywriting formulas that assist in driving conversions. We’ve dealt with a few in previous articles already so let’s look at five others that can also be highly effective… read more


Before-After-Bridge Tells a Tale and Provides the Path to a Happy Ending

We all like happy endings. Fairytale princesses often have them. Unfortunately we, in the real world, are not as fortunate. The primary reason for this is, although we can envisage the ending, we often don’t know how to get there. In copywriting and marketing, a formula exists that shows us… read more


The Features-Advantages-Benefits Analysis for Copywriters: Why It is FAB!

The FAB analysis formula is widely utilised in copywriting circles for obvious reasons. Focusing on the product and your target market enables you to educate both your audience and yourself. Product knowledge and user research are essential to this formula’s maximum impact. Correctly applied… read more


The Four C’s Formula: Creating Clear, Concise, Compelling and Credible Copy

Bob Bly first presented The Secret of the Four C’s formula in his 2013 book, The Business-to-Business Marketing HandbookAs such, it is one of the newer copywriting formulas but it has made quite an impact in the industry in this short space of time. The Four C’s formula only works well with… read more


Pain-Agitate-Solution: An Effective Copywriting Formula

Pain-Agitate-Solution. The three words alone invoke a reaction, don’t they? At a time when digital copy has become even more competitive due to the sensitive state of our World, what better way is there to promote anything than with empathy and through emotion? Commonly going by the… read more


The Most Important Aspects of Successful Copywriting

The most important aspects of successful copywriting when beginning any new project are:- 1. Research and clarify your audience thoroughly. 2. Identify the benefits of the product or service that you are promoting and the key messages you want to relay. 3. Chart a strategy to approach the subject… read more


How to Become an Effective Remote Copywriter

With the advent of Covid-19, thousands of people have to fit into our new world without any prior experience. Unemployment, or the loss of a customer base, as businesses floundered has become commonplace. As such, many have to find a new means of generating… read more