This category includes articles written to assist writers in improving their craft. Many take the form of tips and hacks, dealing with important facets of the writing process – editing, proofreading, blogging and writing itself.

Other topics covered include writing with empathy, beating writer’s block and procrastination and assistance with building a writing portfolio.

17 Ways to Display Empathy with Your Content

Displaying empathy is important in content marketing. An ability to connect with an audience on a very real level is fundamental to being successful as a content marketer. Knowing your audience and their pain points will ensure that you’re able to turn a “maybe” into a “yes”. Various influencers have spoken about ways to display empathy with your content. Below are some of their tips to build personal and… read more

Advice on how to build an exceptional writing portfolio

An outstanding portfolio is a necessity in the writing profession today. Creative competition is at an all-time high and talent alone will not confirm that you make the grade. Here’s some advice on how to build an exceptional writing portfolioread more

Write Stuff: Helpful Hacks for Would-Be Self-Editors

It may seem frightening not being able to rely on an editor for your content. It shouldn’t be. As long as you understand your process and implement the right checks, you will be just fine. Here are some helpful hacks for would-be self-editorsread more

How Proofreading Helps You: Good Content’s Last Line of Defence

Proofreading is the last line of defence against imperfect content. For writing professionals who profess to take pride in the work they publish, not carrying out extensive proofreading is akin to a racing driver taking part in competition without a steering wheel, or a concert performer walking out on stage without a microphone… read more

35 Tips to Stop Procrastinating and Write Productively

I was wondering whether to write this article now or to leave it for later? Fortunately my research prompted further immediate action. Here are 35 tips to stop procrastinating and write productively… read more

Beating the Block: 21 Suggestions on How to Eliminate Writer’s Block

The dreaded block! As writers we’ve all been through it. It’s a regular part of most of our lives and we’ve probably come up with ways of combatting it when it rears its ugly head. Some of the time. In case you still need a little help, here are 21 suggestions on how to eliminate writer’s block, or at least keep it at bay… read more

15 Tips for Writing a Podcast Script That Maintains and Grows Listeners

Scripting a podcast tests creativity to the maximum, especially if it’s not your own. There are numerous factors to take into account when writing a podcast script that maintains and grows listeners. Here are some tips to consider in order to ensure your text will transfer into voice in a way that improve your audience figures… read more

10 Stats and Facts That Will Make Bloggers Think

Blogging is an industry all on its own. Gone are those days when blogging was a pastime for stay-at-home moms or a way for your kid brother to share the best game moves with his buddies. At the beginning of 2021 there were over 600 million blogs on the internet, with an average of 6.91 million blog posts published daily… read more

15 Tips to Create a Compelling Blog Introduction

You want your blog introduction to inspire further reading. Your readers want to read further. Use these 15 tips to create a compelling blog introduction that will leave them in no doubt as to why they should… read more

23 Tips for Writing Top Headlines

The importance of writing headlines should not be underestimated. Creating a headline that makes an immediate impression on a reader often defines whether or not they read on. There is no standard formula to writing a good headline but there are a number of options that you should consider including for maximum… read more

10 Tips for Writing a Great Blog Post

Writing a great blog post is easy, isn’t it? Throw in a header, slap in some facts, sum it all up and you’re done. Or you can do it the right way… The right way is to write it properly. According to a 2020 survey conducted by Orbit Media on over 1000 bloggers it takes, on average, about four hours to write a blog post… read more