Business

Business

These articles target business in general, and include subjects like productivity, remote work and social media.

As a content writer/marketer, the majority of my business titles do still slant towards the benefits of top class content marketing and copywriting. Founders and entrepreneurs, in particular, would find these articles enlightening.


Content Strategy in a Business Environment

In the digital age, a content strategy is essential for all business. Conducting research into the types of copy and content that suit your business is important, especially for start-ups. You’ll need to make sure that your skill sets and the time you have makes it worth tackling your content strategy yourself. It may make sense to… read more


Growing Your Start-up: The Top 20 Books That Founders Could Find Useful

Founding a new business requires dedication. It will take long hours and hard work, which means discipline and more than a little luck to succeed. Any piece of advice you can pick up to grow your expertise is invaluable. I’ve scrolled through the first 10 pages of Google‘s search results on “books for founders”. Over 30 of the sites contain lists of… read more


Content Marketing: Essential to Growing a Brand

A recent LinkedIn poll shows that a many respondents aren’t familiar with what content marketing entails. As such they are not aware of its importance to brand growth. Before expanding upon why content marketing is essential to growing a brand, let’s summarise what it actually is… read more


In Content Marketing, All Roads Lead to Rome: Your Website is Your Capital City!

The adage, “All roads lead to Rome” dates back to the middle ages. The reason the term began is because the Roman Empire’s roadways all spread from its capital city outwards. Rome was the focal point for all trade. Applying the same adage in content marketing terms makes an awful lot of… read more


Productivity: 15 Steps to Eliminate Workplace Procrastination

To find yourself in a situation where you’re not being productive in the office, and not knowing how to counter your predicament, is often the precursor to stress. Many factors, internal and external, can contribute to procrastination and the stress it causes. The way to… read more


Marketing Trends: 11 Influencers Who Will Keep You Informed

In marketing it’s important to keep up to date with the latest trends. By following top industry influencers, you won’t go wrong in your quest to do just that. What follows is a list of some of the cream of a decidedly-creamy crop: 11 influencers who will keep you informedread more


Learn to Tweet Like a Veteran: 15 Handy Hacks

So you’re new to Twitter. Or you’ve been around but haven’t really tweeted much. You’re possibly feeling a bit overwhelmed. How are you going to be able to fit all you want to say into just 280 characters while still getting your point across? There’s a trick to it and hopefully you’ll learn to tweet like a veteran by reading… read more


Why User Research Helps to Market Your Brand

Content marketers, strategists and founders conduct user research to identify target audiences and how to align brands to their needs. Researching users early in a product or service’s life cycle paints a clearer picture of your audience, with confident application of… read more


Use the science of music as a tool to enhance creative productivity

Enforced changes to our world have dictated how business is now being conducted. Greater emphasis is being placed on setting up remote offices, carrying out remote business meetings and, in many cases, making use of entirely virtual workspaces. With these changes, a number of you may be experiencing working life in… read more


How to beat loneliness in workplace solitude

Many of you are now experiencing what it’s like to work remotely. I know I am. The lack of office noise and the odd chirp from a co-worker gets to you at times, doesn’t it? Loneliness carries an increased risk of depression, anxiety, and other mental health issues. Besides that, a 75-year study of 724 men revealed that the loneliness… read more


Incorporating copywriting into your startup

Writing persuasive advertising copy is an art. Research should be done into the right type of copy suitable for your enterprise. Before you go about incorporating copywriting into your startup, decide whether you have the skills to carry it out yourself or to consider hiring a professional copywriter… read more


Content and Copy Gold: 7 Top Influencers Talk About Their Trade

There is so much to know if you want to be the best that you can be. And even when you think you’ve reached the pinnacle of your career, you will find that you won’t stop learning. The world is constantly evolving; new technologies are surfacing and your audiences are forever changing too. While tried and tested processes from decades ago… read more


13 Tips for Writing a Captivating Landing Page

Like most other copy, writing a captivating landing page takes a lot of effort in order to one-up your competition and gain an advantage. Your job, as a copywriter, is to make this happen. The following 13 tips will help you in your quest… read more


Keep Trendy: 10 Top Copywriting and Content Marketing Trends in 2021

You will find, while browsing, that there are multiple blog posts focusing on trends in the copywriting and content marketing industry. The question is how many of those mentioned are current trends and how many are actually now established norms that are commonplace year-in and year-out? We’ve tried to target those sectors that… read more


25 of the Top Content Marketers on Twitter

Social media has become a core element in the field of content marketing, and many of the top professionals in the industry have made their presence felt in a larger way than ever before. We’ve decided to look at 25 of the Top Content Marketers on Twitter, with the only inclusion proviso being that the Twitter account must have… read more


Business Focus: 4 Ways That a Copywriter Can Benefit You

It is difficult keeping up with the fast pace of change in the business and marketing world. As a result, you may be reaching a point where a decision needs to be made regarding how you want to show yourself to the public. To aid with this, here are 4 ways that a copywriter can benefit you… read more


The Top 10 Copywriting Tips for 2021

Copywriting is the art of strategically using words to convince prospects to buy a product or make use of a service. It is an important part of the marketing process in business and, especially in this digital age, encompasses many other facets of marketing too. Here are the top 10 copywriting tips for 2021… read more


How using Multilingual Marketing can Benefit Your Business

In this digital age, you can do worse than marketing your products and services in a number of languages… read more